A real passion for fashion. Check out a sample of social first projects I worked on while at the New York-based fashion brand.
Coach
Find Your Courage Campaign
Starring virtual human imma, Lil Nas X, Camila Mendes, Youngji Lee, Kōki, and Wu Jinyan, this 5-part Coach Spring campaign is set in a virtual universe where members of the Coach Family find the courage to be themselves. This project was a thrill, involving 5 weeks of work on Retail and Outlet's paid and organic social channels across Instagram, Facebook, and TikTok, as well as copy for media partners like Vogue. See the first leg of the campaign with Lil Nas X on TikTok and snapshots of a few Instagram posts from across the campaign.
Skill: Copywriting, Editing, Collaboration, Campaign Marketing
Organic Social Posts
Paid Social Posts
Ironically, I was put on a project to work with Disney! It was one of many fun collaborations. These were placed across various organic social accounts as well as on Coach and Disney's paid social advertisements.
Skill: Copywriting, Editing, Collaboration, Client Presentation, Campaign Marketing
The Mickey Mouse x Keith Haring Collection
Instagram & Facebook
TikTok
I collaborated with influencers to create dynamic content for our new collections, working from concept to completion alongside the design, product, and marketing teams. By leveraging each creator's unique skills, we developed engaging campaigns that seamlessly blended their styles with our vision, effectively capturing the season's essence. The result? Buzzworthy launches that turned heads and significantly boosted engagement, connecting us with a broader audience!
Skill: Copywriting, Editing, Collaboration, Campaign Marketing
Influencer Collaborations
The Eliza Collection
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The Spring Collection
The WearYourShine Campaign
The new IT girls
When Barbie hit the scene, everybody wanted to be seen. With only a few hours turn around, here is some
Barbie-esque copy I created to go along with the graphic designers look. These appeared on site, email, social and MMS.
Skill: Copywriting
For Coach's organic social page, I worked on lines of copy for the latest drop to celebrate our momma's. Enjoy some witty and endearing copy.
Skills: Copywriting
